Job Description
- The Digital Website Content Writer will work closely with our cross-functional project team focused on building and improving the client’s websites and digital assets.
- Your work will involve assessing customer needs and creating high impact content for web pages, digital applications, chatbots, user guides, and other customer-facing assets.
- An ideal candidate should know content inside and out – how to structure it, how to write it, how to apply it in user-focused page design, and how to track its effectiveness.
- You must be an expert copywriter who knows how to communicate user benefits over features. And you must also show a high level of mastery of content taxonomy, SEO, service design, and optimizing customer journeys.
- You will need to have a deep understanding of our audience and be able to clearly communicate how your content will address their needs.
- In addition, the candidate should show a command of modern content standards, and be able to clearly communicate content issues and solutions to various levels of stakeholders.
Website Content Writing – At least 3 years of measurable experience in the following:
- Developing modern content for large websites with multiple departments and sizable portfolios of services, informational assets, and applications
- Creating high level content strategies that focus on logical taxonomies, streamlined user journeys, and human-focused design
- Planning for the discovery, analysis, segmenting, creation, delivery, tracking, and governance of content
- Aligning content with business goals, stakeholder objectives, and user needs
- Inventorying and auditing of content on a local or enterprise level
- Copywriting – a high proficiency in writing for real people and motivating them to action
- Conducting in-depth research on industry-related topics to develop original content and optimize current content
- Creating high quality content pieces that can also be used for content marketing needs, including advertising, social media, and email campaigns
- Editing content and proofreading material for errors and inconsistencies
- Conducting keyword research, developing SEO strategies, and using industry best practices to increase SERP results and build traffic to content
- Practicing both technical and on-page SEO methodologies to help build Google’s “EAT” objectives
- Developing high-impact KPIs and tracking the measurable success of content
- Using customer research and site analytics to prove that content is meeting user needs
- Defining customers’ needs and identifying content gaps that prevent successful digital experiences
- Optimizing and categorizing content to align with a service-oriented information architecture
- Working with subject matter experts to write clear text in plain language that achieves defined goals
- Reviewing and improving existing content for accuracy, legibility, accessibility, and compliance with the client's Content Guidelines
- Structuring content in ways that customers are used to, and knowing the difference between features and benefits
- Setting up governance models that support the maintenance of content after publishing
Website Writing and Content Management
- Knowledge of Sitecore or a comparable CMS
- Content creation for websites
- Expert copywriting and editing skills
- Content marketing
- SEO and analytics
- Knowledge/experience with project management tools (Microsoft Office Suite, Teams, Jira)
- Effective communication skills
- High emotional intelligence
- Ability to distill complex concepts into simple ideas
- Deadline-driven and able to handle simultaneous tasks, using prioritization models and team communication tools
- Comfort in suggesting better strategies or pointing out risks in current development efforts
- Dependable, organized, and equally able to work independently as well as in cross-functional team environments
- Supporting teammates’ skills and behaviors through development and delivery
- Communication and collaboration with multiple departments and stakeholders
- Creative and analytical thinking with strong problem-solving skills
- Judgment in dealing effectively and diplomatically with government staff
- Ability to maintain strict confidentiality
- Proficient in Sitecore 10.2
- Bachelor's degree in UX, Web Design, Communications, Marketing, English, Journalism, or related field
- 3 years of website content writing for a company or institution in a full-time role with defined project-driven goals
- Proficient in Digital content standards and plain language guidelines
- Experience with chatbots, search consoles, and helpdesk services
- Proficiency with content tools, especially development, inventory/auditing, and SEO tools
- A portfolio of published online content
- Industry certification in a field-related discipline
- 1 year of experience using customer relationship management platforms such as Salesforce
- 1 year of experience using Google Analytics (preferable GA4)
- 1 year of experience using data dashboard software like Power Bi
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