Position Summary:
The client is seeking a skilled and detail-oriented Temporary Marketing Performance Analyst to support their Marketing and Communications team for a 6-month engagement. This role will provide continuity across website analytics, search engine optimization (SEO), campaign tracking, and location management across their 2 core websites.
The ideal candidate is a self-directed digital analytics professional who can step in quickly, manage ongoing workflows independently, and collaborate effectively with internal teams. This is a hands-on, execution-focused role.
Quarterly Reporting
- Produce quarterly performance reports that translate data into clear narratives for internal stakeholders
- Collaborate with counterparts across marketing and communications channels to represent the full scope of impact
- Compile quantitative data and project summaries that demonstrate the impact of Marketing and Communications initiatives
- Build and publish the quarterly reporting webpage, supporting email, and Tableau dashboards
- Manage the approvals process to ensure timely and accurate distribution
- Monitor performance across both sites on a regular basis, proactively surfacing issues, wins, and optimization opportunities
- Configure custom event tracking and UTM parameters to ensure clean, reliable data collection
- Build team capacity by training members on analytics tools and UTM creation best practices
- Deliver regular data pulls and ad hoc analysis that inform content and campaign decisions
- Create and maintain dashboards for clinical teams and lead ad-hoc analysis meetings with stakeholders
- Tableau dashboard design, creation, and reconciliation for data visualization of patient journey
- Ensure accurate, reliable data flows from available databases to support downstream reporting and analysis
- Use data visualization in Tableau to proactively communicate marketing campaign successes, areas for improvement, and create patient journey mapping
- Work internally and across teams to ensure data is useful and informing daily work
- Ensure every campaign launches with clean, consistent tracking in place and UTM codes aligned across all channels and teams
- Serve as a cross-departmental resource for tracking standards, helping teams set up campaigns for accurate measurement
- Strengthen organic search performance through keyword research, rank monitoring, and schema improvements
- Ensure web content is positioned for discoverability by maintaining an updated, well-structured SEO foundation
- Contribute to LLM and AI search readiness by feeding our enterprise AI platform with relevant terms and capturing learnings over time
- Support platform management across SEO tools
- Maintain the integrity and accuracy of location data across all listings, resolving duplicates, broken links, and outdated information
- Drive location optimization initiatives including naming convention consistency and license management
Your Chance to Be Part of a Team That is Making a Difference:
This is a unique opportunity to join a growing and dynamic Marketing and Communications team that is making a difference in the lives of patients and community members. We’re looking for a team player who wants to be part of the mission to boldly transform health care through a focus on health equity, diversity and inclusion, and putting the patient at the center of all we do. The client offer employees an array of wellbeing services, competitive pay, and a wide range of benefits, including a free health care plan for employees and their family members who choose to receive their care at the client.
About the Client System:
The System is an integrated academic healthcare system that models a new kind of excellence in healthcare where clinical and operational innovation meets health equity and access. The client is dedicated to advancing scientific discovery and access to care, partnering with communities, and developing scalable approaches to restore and maintain health. The client provides comprehensive care across a system of medical centers, a network of community health centers, a Medicaid managed health plan, physician groups, an accountable care organization, a pharmacy solutions company, and a partnership with a healthcare sustainability and real estate optimization firm.
Education:
- Bachelor's degree (required)
Experience:
- 5+ years of experience in web analytics, campaign reporting, and SEO
- 1–2 years of experience with AEO and GEO or demonstrated knowledge of optimizing content for AI-driven search experiences such as Google AI Overviews, ChatGPT, or Claude
- Preference given toward candidates with agency experience and healthcare experience, or similarly regulated industry
Knowledge, Skills & Abilities (KSA):
- Proficiency in web analytics platforms, including Piwik, Google Analytics, and Google Search Console
- Experience with SEO tools such as SEMrush
- Familiarity with Yext or similar location/reputation management platforms
- Experience with data visualization tools (Tableau, Looker, or Power BI) a plus
- Strong analytical skills with the ability to translate data into clear, actionable insights
- Solid understanding of UTM parameters, campaign tracking, and digital reporting workflows
- Excellent organizational and communication skills
- Ability to work independently, manage multiple priorities, and meet deadlines
- Proactive and self-motivated, with strong attention to detail
- Experience in healthcare or a similarly regulated industry is a plus
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