Duration: 6 months to start (with strong potential for extension)
Job Description
- The Social Media team is seeking a highly creative, trend-savvy, organized and execution-focused Social Media Specialist, Content & Operations to join our team.
- This role is ideal for someone who lives and breathes social media, has a sharp eye for design and video editing, as well as someone who excels at translating strategy into action, and thrives on managing multiple moving parts simultaneously.
- You’ll be responsible for producing engaging, platform-native content (a mix of videography, photography, and static graphic design), while also supporting the sourcing of UGC, EGC, and other partner-produced content.
- Note: you will be expected to appear on camera in content.
- Other responsibilities will include executing campaigns across all platforms, optimizing performance, fostering regular communication with key stakeholders and ensuring consistent brand voice & relevance across social, serving as the operational backbone that fulfills the team's strategic vision.
Lead daily social operations, including Content Creation (80%)
- Create thumb-stopping content that resonates with diverse audiences across platforms like Instagram, TikTok, and Facebook, including but not limited to shooting original videos and taking photos
- Design static graphics, produce short-form videos, while maintaining project timelines
- Coordinate content production workflows with stakeholders, managing asset requests, approvals, and publishing schedules
- Write copy for post captions & supplement proactive engagement responsibilities of the Consumer Engagement team
- Collaborate with internal teams and agency partners to align content with brand strategy and campaign goals
- Stay ahead of social trends, platform updates, and emerging formats to inform content strategy
- Run brand’s organic social handles, including engaging via DM with brand followers and prospective audiences while maintaining the brand’s expression.
- NOTE: Expected to be willing to appear on camera within produced content
- Plan and execute social media campaigns including platform coordination, and performance tracking
- Partner with appropriate members of social media team to implement performance metrics, identify optimization insights & opportunities, for tactical improvements to content and engagement strategies
- Maintain social media content calendars across multiple platforms, ensuring strategic alignment and brand consistency
- Monitor social media trends and platform updates, providing tactical recommendations for content optimization
- Bachelor’s degree in marketing, communications, design, or a related field preferred
- 2-3+ years of experience in social media management with demonstrated experience in operational coordination and campaign execution
- Excellent copywriting and communication skills and proven experience, content creation and coordination
- Strong graphic design, videography, photography, and video editing skills (Adobe Creative Suite, Canva, CapCut, etc.)
- Please be prepared to provide a portfolio showcasing your best design work or standout social content that demonstrates your creative impact
- Strong project management skills with ability to manage multiple priorities, deadlines, and stakeholders simultaneously
- Deep understanding of social media platforms, trends, best practices, and content optimization techniques
- Experience with social media management tools (Sprinklr preferred)
- Detail-oriented with strong follow-through and accountability
- Ability to work collaboratively in a fast-paced, team-oriented environment
- Experience with social media analytics and performance reporting
- Hybrid work from the Greater Chicago Metro Area
- Occasional evening or weekend work may be required based on content needs or community escalations
- Travel up to 25% may be required for content capture, team collaboration, or event coverage
#LI-Hybrid
