Job Description
- The client's Social Media team is looking for a Social Content Creator to help shape the voice of beloved, iconic brands through bold, trend-setting content.
- This role is ideal for someone who lives and breathes social media, has a sharp eye for design and video editing, and thrives in a fast-paced, collaborative environment.
- You’ll be responsible for producing engaging, platform-native content (videography, photography, and graphic design), while also supporting the sourcing of user-generated, employee-generated, and partner-produced content.
- Your work will directly influence how consumers experience and engage with our brands, helping to build community and drive cultural relevance.
Content Creation (90%)
- Develop thumb-stopping content for platforms like Instagram, TikTok, and Facebook.
- Shoot original videos, take photos, and design static graphics aligned with brand guidelines and current trends. Appear on camera/videos.
- Collaborate with internal teams and agency partners to ensure content aligns with brand strategy and campaign goals.
- Stay ahead of social trends, platform updates, and emerging formats to inform content strategy.
- Participate in all stages of content creation — from ideation to execution.
- Review performance data regularly to assess and optimize content effectiveness.
- Expected to appear on camera within produced content.
- Discover, source, and manage content banks of UGC, EGC, and partner-produced assets.
- Support creative briefing, development, and production of externally sourced content.
- 2+ years of experience in social media content creation.
- Strong graphic design, videography, photography, and video editing skills (Adobe Creative Suite, Canva, CapCut, etc.).
- Portfolio showcasing standout social content and creative impact is required.
- Deep understanding of social media platforms, trends, and best practices.
- Experience with social media management tools (Sprinklr preferred).
- Excellent copywriting and communication skills.
- Bachelor’s degree in marketing, communications, design, or related field preferred.
- Bilingual in Spanish is a plus.
- Experience in community management and/or agency background is a bonus.
- Consumer Packaged Goods (CPG) experience is highly desirable.
- Candidates with a visible personal social presence (e.g., Instagram or TikTok, YouTube) are preferred.
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