Job Description:
Job Summary:
We are excited to be recruiting a Senior Analyst, Marketing Science for the Marketing & Communication (M&C) Team within the organization. In this role, you will partner with stakeholders to answer key business questions – analyzing data, uncovering meaningful insights, presenting findings, recommending improvements, and enabling data-driven decision-making for our stakeholders. Your impact will help us to better connect those affected by cancer to the resources and care that they need – contributing to our mission to End Cancer for Life.
Reporting to the Manager, Marketing Science, you will:
- Support critical reporting workstreams for organization-level and executive-level reporting, particularly related to Marketing’s impact on institutional demand.
- Assist with the creation and ongoing management of data tables for use in various data applications.
- Monitor and report on performance for various aspects of our Marketing & Communication ecosystem; using data visualization, decks, and other forms of communication.
- Conduct focused analyses to answer business questions, joining and transforming disparate data to establish clear takeaways.
- Work with Analytics, IT, and Marketing stakeholders to help build, optimize, scale, and manage our Business Intelligence ecosystem.
- Collaborate with internal stakeholders and agency/vendor partners, ensuring your expertise and our collective Marketing Analytics perspective shines through.
- Champion a hybrid “Service/Self-Service” analytics model within M&C – educating peers as you build solutions to help them.
- Manage workspaces, data refresh, dataflow creation, and the ongoing improvement of our data processing efficiency; including automation, where possible
- Help to improve the taxonomy, process, and technical infrastructure that supports our data work across the organization.
Required Skills and Experience:
- Three (3) or more years’ experience working in a marketing analytics role.
- Experience with Google Analytics, Adobe Analytics, Heap, and/or similar tools is required.
- A strong, practical understanding of Web Analytics technology.
- Strong verbal and written communication skills, with the ability to synthesize sophisticated information and convey complex ideas in an accessible manner.
- An ability to instill confidence and drive influence through presentations and live collaboration.
- An intrapreneurial mindset, seeking out ways to continuously improve both what is produced and how work gets done.
- A grasp of how various Paid, Earned, and Owned marketing channels work.
- An understanding of relational databases and supporting concepts; including granularity, keys, joins, and transformations.
- Familiarity with Google Tag Manager and basic web technology concepts.
You have:
- Three or more years’ experience working in a Marketing Analytics role.
- Working knowledge of common marketing data types, including web/mobile analytics (e.g., Google Analytics, Heap), advertising analytics (Google Marketing Platform, Meta, The Trade Desk, etc.), and phone tracking (e.g., Invoca).
- Experience with SQL and various downstream data applications (business intelligence, et al.). Experience with Microsoft PowerBI, Databricks, and/or dbt is a plus.
- The ability to understand the context of data and how it can inform business analysis.
- Confidence in verbal and written communication, with the ability to synthesize sophisticated information and convey complex ideas in an accessible manner.
- An intrapreneurial mindset, seeking out ways to continuously improve both what is produced and how work gets done.
